Digital type design for branding designing letters from their source /
Boss, Stephen,
Digital type design for branding designing letters from their source / [electronic resource] : Stephen Boss. - Boca Raton : Chapman & Hall/CRC, 2018. - 1 online resource : illustrations (colour)
CW088
Includes bibliographical references and index.
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher.
9781315349732: £38.99 9781498777216: œ38.99 9781315330709: œ38.99 9781315380407: œ38.99 9781315349732 9781498777209 1315349736 1315380404 149877721X
Graphic design (Typography)
Branding (Marketing)
Design.
Web Design.
Technology.
CRAFTS & HOBBIES / Book Printing & Binding
DESIGN / Book
TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades
Branding (Marketing)
Graphic design (Typography)
Internet: general works
Industrial chemistry & manufacturing technologies
686.22
Digital type design for branding designing letters from their source / [electronic resource] : Stephen Boss. - Boca Raton : Chapman & Hall/CRC, 2018. - 1 online resource : illustrations (colour)
CW088
Includes bibliographical references and index.
"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher.
9781315349732: £38.99 9781498777216: œ38.99 9781315330709: œ38.99 9781315380407: œ38.99 9781315349732 9781498777209 1315349736 1315380404 149877721X
Graphic design (Typography)
Branding (Marketing)
Design.
Web Design.
Technology.
CRAFTS & HOBBIES / Book Printing & Binding
DESIGN / Book
TECHNOLOGY & ENGINEERING / Technical & Manufacturing Industries & Trades
Branding (Marketing)
Graphic design (Typography)
Internet: general works
Industrial chemistry & manufacturing technologies
686.22