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Digital type design for branding [electronic resource] : designing letters from their source / Stephen Boss.

By: Material type: TextTextPublication details: Boca Raton : Chapman & Hall/CRC, 2018.Description: 1 online resource : illustrations (colour)ISBN:
  • 9781315349732:
  • 9781498777216:
  • 9781315330709:
  • 9781315380407:
  • 9781315349732
  • 9781498777209
  • 1315349736
  • 1315380404
  • 149877721X
Subject(s): Additional physical formats: No titleDDC classification:
  • 686.22 23
Scope and content: "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 686.22 (Browse shelf(Opens below)) Available 83583

CW088

Includes bibliographical references and index.

"The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs."--Provided by publisher.

Description based on CIP data; resource not viewed.

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