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Chaffey, Dave, 1963-

Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith. - Fifth edition. - xxvii, 660 pages ; 26 cm. ; pbk.

Revised edition of the authors' eMarketing excellence, originally published in 2002. 34.05 CWB07

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

ISBN: 9781138191686 113819168X 9781138191709 1138191701 9781138191686

LCCN: 2016041418

Subjects--Topical Terms:
Internet marketing.
Business and Management.
Sales & marketing
Advertising

LC Class. No.: HF5415.1265 / .S615 2017

Dewey Class. No.: 658.872