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Digital marketing excellence : planning, optimizing and integrating online marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Edition: Fifth editionDescription: xxvii, 660 pages ; 26 cm. ; pbkISBN:
  • 9781138191686
  • 113819168X
  • 9781138191709
  • 1138191701
  • 9781138191686
Uniform titles:
  • EMarketing excellence
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .S615 2017
Online resources:
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) Available 84653
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) Available 84654

Revised edition of the authors' eMarketing excellence, originally published in 2002. 34.05 CWB07

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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