Doing research in the business world /
Gray, David E. 1952-
Doing research in the business world / David E. Gray. - Los Angeles : SAGE, 2017. - xi, 822 pages : illustrations (colour) ; 25 cm
43.00
Includes bibliographical references and index.
Principles and Planning for Research -- Theoretical Perspectives and Research Methodologies in Business -- Selecting and Planning Business Research Proposals and Projects -- Business Research Ethics -- Searching, Critically Reviewing and Using the Literature in Business -- Research Methodology -- Business Research Design: Quantitative Methods -- Business Research Design: Qualitative Methods -- Business Research Design: Mixed Methods -- Sampling Strategies in Business -- Designing Descriptive and Analytical Surveys for Business -- Designing Case Studies for Business -- Designing Evaluations in Business -- Action Research and Change in Business -- Data Collection Methods -- Questionnaires -- Interviewing -- Non-participant Observation -- Ethnography and Participant Observation -- Focus Groups -- Unobtrusive Measures -- Visual Methods -- Secondary Data Analysis -- Analysis and Report Writing -- Getting Started with SPSS -- Analysing and Presenting Quantitative Data -- Getting Started with NVivo -- Analysing and Presenting Qualitative Data -- Writing up the Research in a Business Report -- Preparing for Business Presentations and for Vivas 1. Introduction -- Part A 2 3 4 5 Part B 6 7 8 9 10 11 12 13 Part C 14 15 16 17 18 19 20 21 pt. D 22 23 24 25 26 27
9781473938434: £46.99 9781473938434 1473938430 9781473915671 1473915678
Business--Research--Methodology
Business--Research
Business and Management.
Research & development management
Business & Management
Business mathematics & systems
Operational research
650.072
Doing research in the business world / David E. Gray. - Los Angeles : SAGE, 2017. - xi, 822 pages : illustrations (colour) ; 25 cm
43.00
Includes bibliographical references and index.
Principles and Planning for Research -- Theoretical Perspectives and Research Methodologies in Business -- Selecting and Planning Business Research Proposals and Projects -- Business Research Ethics -- Searching, Critically Reviewing and Using the Literature in Business -- Research Methodology -- Business Research Design: Quantitative Methods -- Business Research Design: Qualitative Methods -- Business Research Design: Mixed Methods -- Sampling Strategies in Business -- Designing Descriptive and Analytical Surveys for Business -- Designing Case Studies for Business -- Designing Evaluations in Business -- Action Research and Change in Business -- Data Collection Methods -- Questionnaires -- Interviewing -- Non-participant Observation -- Ethnography and Participant Observation -- Focus Groups -- Unobtrusive Measures -- Visual Methods -- Secondary Data Analysis -- Analysis and Report Writing -- Getting Started with SPSS -- Analysing and Presenting Quantitative Data -- Getting Started with NVivo -- Analysing and Presenting Qualitative Data -- Writing up the Research in a Business Report -- Preparing for Business Presentations and for Vivas 1. Introduction -- Part A 2 3 4 5 Part B 6 7 8 9 10 11 12 13 Part C 14 15 16 17 18 19 20 21 pt. D 22 23 24 25 26 27
9781473938434: £46.99 9781473938434 1473938430 9781473915671 1473915678
Business--Research--Methodology
Business--Research
Business and Management.
Research & development management
Business & Management
Business mathematics & systems
Operational research
650.072