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Doing research in the business world / David E. Gray.

By: Material type: TextTextPublisher: London : SAGE Publications Limited 2017Description: xi, 822 pages : illustrations (colour) ; 25 cmISBN:
  • 9781473938434:
  • 9781473938434
  • 1473938430
  • 9781473915671
  • 1473915678
Subject(s): DDC classification:
  • 650.072
Online resources:
Contents:
1. Introduction -- Part A Principles and Planning for Research -- 2 Theoretical Perspectives and Research Methodologies in Business -- 3 Selecting and Planning Business Research Proposals and Projects -- 4 Business Research Ethics -- 5 Searching, Critically Reviewing and Using the Literature in Business -- Part B Research Methodology -- 6 Business Research Design: Quantitative Methods -- 7 Business Research Design: Qualitative Methods -- 8 Business Research Design: Mixed Methods -- 9 Sampling Strategies in Business -- 10 Designing Descriptive and Analytical Surveys for Business -- 11 Designing Case Studies for Business -- 12 Designing Evaluations in Business -- 13 Action Research and Change in Business -- Part C Data Collection Methods -- 14 Questionnaires -- 15 Interviewing -- 16 Non-participant Observation -- 17 Ethnography and Participant Observation -- 18 Focus Groups -- 19 Unobtrusive Measures -- 20 Visual Methods -- 21 Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22 Getting Started with SPSS -- 23 Analysing and Presenting Quantitative Data -- 24 Getting Started with NVivo -- 25 Analysing and Presenting Qualitative Data -- 26 Writing up the Research in a Business Report -- 27 Preparing for Business Presentations and for Vivas
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) Checked out 27/08/2020 84690
General Lending Carlow Campus Library General Lending 650.072 (Browse shelf(Opens below)) Checked out 27/08/2020 84691

43.00

Includes bibliographical references and index.

1. Introduction -- Part A Principles and Planning for Research -- 2 Theoretical Perspectives and Research Methodologies in Business -- 3 Selecting and Planning Business Research Proposals and Projects -- 4 Business Research Ethics -- 5 Searching, Critically Reviewing and Using the Literature in Business -- Part B Research Methodology -- 6 Business Research Design: Quantitative Methods -- 7 Business Research Design: Qualitative Methods -- 8 Business Research Design: Mixed Methods -- 9 Sampling Strategies in Business -- 10 Designing Descriptive and Analytical Surveys for Business -- 11 Designing Case Studies for Business -- 12 Designing Evaluations in Business -- 13 Action Research and Change in Business -- Part C Data Collection Methods -- 14 Questionnaires -- 15 Interviewing -- 16 Non-participant Observation -- 17 Ethnography and Participant Observation -- 18 Focus Groups -- 19 Unobtrusive Measures -- 20 Visual Methods -- 21 Secondary Data Analysis -- pt. D Analysis and Report Writing -- 22 Getting Started with SPSS -- 23 Analysing and Presenting Quantitative Data -- 24 Getting Started with NVivo -- 25 Analysing and Presenting Qualitative Data -- 26 Writing up the Research in a Business Report -- 27 Preparing for Business Presentations and for Vivas

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