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Oates, Caroline,

Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou. - Los Angeles ; London : SAGE, 2018. - x, 90 pages ; 25 cm - Mastering business research methods . - Mastering business research methods. .

20.63

Includes bibliographical references (pages 81-86) and index.

Introduction -- Understanding focus groups -- Basic components of focus groups -- Conducting focus groups -- Examples of focus groups -- Conclusions.

ISBN: 9781473948211 9781473948228 9781473948211 1473948223 9781473948228 1473948215

LCCN: 2017938616

Subjects--Topical Terms:
Business--Research--Methodology
Management--Research--Methodology
Focus groups.
Business--Research--Methodology
Focus groups.
Management--Research--Methodology
Wirtschaftswissenschaften
Empirische Sozialforschung
Gruppeninterview
Business & Management
Research methods: general
Research & development management
Business studies: general

LC Class. No.: / .O37 2018

Dewey Class. No.: 650.072