Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.
Material type:
TextSeries: Mastering business research methodsPublisher: Los Angeles ; London SAGE 2018Description: x, 90 pages ; 25 cmContent type: - 9781473948211
- 9781473948228
- 9781473948211
- 1473948223
- 9781473948228
- 1473948215
- Business -- Research -- Methodology
- Management -- Research -- Methodology
- Focus groups
- Business -- Research -- Methodology
- Focus groups
- Management -- Research -- Methodology
- Wirtschaftswissenschaften
- Empirische Sozialforschung
- Gruppeninterview
- Business & Management
- Research methods: general
- Research & development management
- Business studies: general
- 650.072 23
- .O37 2018
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Available | 84765 | |
| General Lending | Carlow Campus Library General Lending | 650.072 (Browse shelf(Opens below)) | Available | 84766 |
20.63
Includes bibliographical references (pages 81-86) and index.
Introduction -- Understanding focus groups -- Basic components of focus groups -- Conducting focus groups -- Examples of focus groups -- Conclusions.