Business research methods : strategies, techniques and sources /
Business research methods : strategies, techniques and sources /
edited by Teresa Brannick, William K. Roche.
- Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1997.
- xx, 296 p. : ill. ; 24 cm.
- Irish studies in management .
CW_IAA CW018
Includes bibliographical references.
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
1860760007 (pbk.). 9781860760006
Business--Research--Methodology
Management--Research--Methodology
Market research
Sales & marketing management
658.00720415
CW_IAA CW018
Includes bibliographical references.
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
1860760007 (pbk.). 9781860760006
Business--Research--Methodology
Management--Research--Methodology
Market research
Sales & marketing management
658.00720415