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Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche.

Contributor(s): Material type: TextTextSeries: Irish studies in managementPublication details: Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1997.Description: xx, 296 p. : ill. ; 24 cmISBN:
  • 1860760007 (pbk.).
  • 9781860760006
Subject(s): DDC classification:
  • 658.00720415
Contents:
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.00720415 (Browse shelf(Opens below)) 1 Available 59199
General Lending Carlow Campus Library General Lending 658.00720415 (Browse shelf(Opens below)) 1 Available 28929
General Lending Wexford Campus Library Wexford General Lending 658.00720415 (Browse shelf(Opens below)) 1 Available 48212

CW_IAA

CW018

Includes bibliographical references.

Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.

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