Marketing case studies : how to tackle them : how to answer them /
Massingham, Lester.
Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster. - 2nd ed. - Oxford : Butterworth-Heinemann, 1995. - [vii], 214p. : ill. ; 24 cm. - Marketing series (London, England). .
Includes index
9780750620116: £14.99 0750620110
Business education.
Marketing--Study and teaching
Marketing.
Marketing--Problems, exercises, etc
Business and Management.
Sales & marketing
Marketing
658.800722
Marketing case studies : how to tackle them : how to answer them / Lester Massingham and Geoff Lancaster. - 2nd ed. - Oxford : Butterworth-Heinemann, 1995. - [vii], 214p. : ill. ; 24 cm. - Marketing series (London, England). .
Includes index
9780750620116: £14.99 0750620110
Business education.
Marketing--Study and teaching
Marketing.
Marketing--Problems, exercises, etc
Business and Management.
Sales & marketing
Marketing
658.800722