gogo

Marketing case studies : (Record no. 8091)

MARC details
000 -LEADER
fixed length control field 01354nam a2200433 a 4500
001 - CONTROL NUMBER
control field BDZ0000399530
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215151141.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950921s1995 enka f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750620116:
Terms of availability £14.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750620110
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TIZA
Local codes 25897
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.800722
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Massingham, Lester.
9 (RLIN) 22535
245 10 - TITLE STATEMENT
Title Marketing case studies :
Remainder of title how to tackle them : how to answer them /
Statement of responsibility, etc. Lester Massingham and Geoff Lancaster.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Butterworth-Heinemann,
Date of publication, distribution, etc. 1995.
300 ## - PHYSICAL DESCRIPTION
Extent [vii], 214p. :
Other physical details ill. ;
Dimensions 24 cm.
490 #0 - SERIES STATEMENT
Series statement Marketing series (London, England).
500 ## - GENERAL NOTE
General note Includes index
590 ## - LOCAL NOTE (RLIN)
a 14.99
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business education.
9 (RLIN) 1896
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Study and teaching
9 (RLIN) 45181
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 45182
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Problems, exercises, etc
9 (RLIN) 45183
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 45184
653 0# - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey.
9 (RLIN) 29303
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
9 (RLIN) 24296
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 150908
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10081525
b cstor
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 2
Cataloger's initials, CIN (RLIN) 010425
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library Store - Ask Library Staff 15/05/2001 19.03     658.800722 25897 03/07/2017 1 19.03 03/07/2017 General Lending

Powered by Koha