MARC details
000 -LEADER |
fixed length control field |
01354nam a2200433 a 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0000399530 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201215151141.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
950921s1995 enka f 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780750620116: |
Terms of availability |
£14.99 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0750620110 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Transcribing agency |
StDuBDS |
Modifying agency |
StDuBDSZ |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
TIZA |
Local codes |
25897 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
BUS |
Source |
ukslc |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.800722 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Massingham, Lester. |
9 (RLIN) |
22535 |
245 10 - TITLE STATEMENT |
Title |
Marketing case studies : |
Remainder of title |
how to tackle them : how to answer them / |
Statement of responsibility, etc. |
Lester Massingham and Geoff Lancaster. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oxford : |
Name of publisher, distributor, etc. |
Butterworth-Heinemann, |
Date of publication, distribution, etc. |
1995. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
[vii], 214p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
490 #0 - SERIES STATEMENT |
Series statement |
Marketing series (London, England). |
500 ## - GENERAL NOTE |
General note |
Includes index |
590 ## - LOCAL NOTE (RLIN) |
a |
14.99 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business education. |
9 (RLIN) |
1896 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Study and teaching |
9 (RLIN) |
45181 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
45182 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Problems, exercises, etc |
9 (RLIN) |
45183 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business and Management. |
Source of heading or term |
ukslc |
9 (RLIN) |
31536 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
9 (RLIN) |
45184 |
653 0# - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Lancaster, Geoffrey. |
9 (RLIN) |
29303 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Chartered Institute of Marketing. |
9 (RLIN) |
24296 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
150908 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
MARS |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10081525 |
b |
cstor |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
2 |
Cataloger's initials, CIN (RLIN) |
010425 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |