Marketing communications : frameworks, theories and applications.
Fill, Chris.
Marketing communications : frameworks, theories and applications. Chris Fill. - 2nd ed. - Hemel Hempstead : Prentice Hall, 1998. - 560p. ; 24 cm.
Previous ed.: 1995.
Includes bibliographical references and indexes.
9780130102294: £22.95 0130102296
Sales promotion.
Marketing channels.
Communication in marketing.
Business and Management.
Business & Management
Business communication & presentation
Communication studies
Sales & marketing
658.802
Marketing communications : frameworks, theories and applications. Chris Fill. - 2nd ed. - Hemel Hempstead : Prentice Hall, 1998. - 560p. ; 24 cm.
Previous ed.: 1995.
Includes bibliographical references and indexes.
9780130102294: £22.95 0130102296
Sales promotion.
Marketing channels.
Communication in marketing.
Business and Management.
Business & Management
Business communication & presentation
Communication studies
Sales & marketing
658.802