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Marketing communications : (Record no. 9918)

MARC details
000 -LEADER
fixed length control field 01393nam a22004578a 4500
001 - CONTROL NUMBER
control field BDZ0001532958
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201215151520.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980903s1998 enk f 000|0|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780130102294:
Terms of availability £22.95
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130102296
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
049 ## - LOCAL HOLDINGS (OCLC)
Holding library TIZA
Local codes 30491
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJ
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJP
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code GTC
Source thema
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
9 (RLIN) 25831
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title frameworks, theories and applications.
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hemel Hempstead :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 1998.
300 ## - PHYSICAL DESCRIPTION
Extent 560p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 1995.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
590 ## - LOCAL NOTE (RLIN)
a 26.24
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 7191
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
9 (RLIN) 5384
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 2415
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
9 (RLIN) 31536
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business & Management
Source of heading or term thema
9 (RLIN) 50296
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication & presentation
Source of heading or term thema
9 (RLIN) 31119
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication studies
Source of heading or term thema
9 (RLIN) 50297
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
9 (RLIN) 50298
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 160310
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN)
a MARS
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10099840
b multi
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 8
Cataloger's initials, CIN (RLIN) 010425
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library Store - Ask Library Staff 15/05/2001 33.32 30 9 658.802 30492 03/07/2017 1 33.32 03/07/2017 General Lending
    Dewey Decimal Classification     Wexford Campus Library Wexford Campus Library Wexford General Lending 15/05/2001   32   658.802 30494 03/07/2017 1 0.00 03/07/2017 General Lending

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