Essentials of marketing : (Record no. 15357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 1999 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey. |
| 9 (RLIN) | 29303 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Geoffrey Lancaster, Lester Massingham. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London ; |
| -- | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill Book Co, |
| Date of publication, distribution, etc. | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 539 p : |
| Other physical details | ill ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 25.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 61017 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Form subdivision | Case studies. |
| 9 (RLIN) | 61018 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Massingham, Lester. |
| 9 (RLIN) | 22535 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 140901 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10165575 |
| b | cgen |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 011213 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | General Lending | 13/12/2001 | 31.74 | 29 | 7 | 658.8 | 40392 | 03/07/2017 | 1 | 31.74 | 03/07/2017 | General Lending |