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Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham.

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Material type: Text

TextPublication details: London ; New York : McGraw-Hill Book Co, c1999.Edition: 3rd edDescription: 539 p : ill ; 25 cmSubject(s):

DDC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available		40392

Includes bibliographical references and index.

25.00