MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02511cam a2200481 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
496950397 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190531160814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110609s2010 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010010224 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789744279 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789744272 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789744272: |
| Terms of availability |
£15.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)496950397 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BWX |
| -- |
UKM |
| -- |
YDXCP |
| -- |
ORX |
| -- |
QQ3 |
| -- |
CDX |
| -- |
VP@ |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
VSC |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
TJKT1 |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNTX |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
UMS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hughes, Jeffrey F. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
iPhone and iPad apps marketing : |
| Remainder of title |
secrets to selling your iPhone and iPad apps / |
| Statement of responsibility, etc. |
Jeffrey Hughes. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
iPhone & iPad apps marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indianapolis, Ind. : |
| Name of publisher, distributor, etc. |
Que, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 294 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
20.46 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
iPhone (Smartphone) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software. |
| 9 (RLIN) |
9226 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software |
| General subdivision |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
iPhone (Smartphone) |
| General subdivision |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computers and IT. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advice on careers & achieving success |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile phone technology |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology industries |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mobile & handheld device programming / Apps programming |
| Source of heading or term |
thema |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
161128 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10387900 |
| b |
cgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
110609 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |