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iPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / Jeffrey Hughes.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2010.Description: xi, 294 p. : ill. ; 23 cm. ; pbkISBN:
  • 0789744279
  • 9780789744272
  • 9780789744272:
Other title:
  • iPhone & iPad apps marketing
Subject(s): DDC classification:
  • 658.872
Contents:
Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.872 (Browse shelf(Opens below)) 1 Available 65591

Includes index.

Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing.

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