iPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / Jeffrey Hughes.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0789744279
- 9780789744272
- 9780789744272:
- iPhone & iPad apps marketing
- 658.872
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.872 (Browse shelf(Opens below)) | 1 | Available | 65591 |
Includes index.
Your marketing message -- Delivering your message -- Pricing your iPhone/iPad app -- Implement a marketing plan/launch your app -- Your iPhone and iPad app marketing strategy : grand slam or base its -- Wha makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your apps -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad apps for corporate marketing.
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