MARC details
| 000 -LEADER |
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| fixed length control field |
02446cam a2200385 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201209145333.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080124s2008 njua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008003309 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0273711563 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273711568 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273711568: |
| Terms of availability |
£45.99 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)191697384 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn191697384 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
DLC |
| -- |
IeDuITB |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc. |
Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 1020 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
28 cm. ; |
| Accompanying material |
pbk. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
CW011, CW012, CW015, CW088, CW100, CW101, CW122, CW707, CW738, CW818, CW906, CW018, CW916, CW948 |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing -- Sustainable marketing: marketing ethics and social responsibility -- Strategic marketing -- The marketing environment -- Consumer markets -- Business-to-business marketing -- Marketing research -- Relationship marketing -- Segmentation and positioning -- Competitive strategy -- Product and branding strategy -- New-product development and product life-cycle strategies -- Marketing services000 Previewing the concepts000 Prelude case Stena Line: sailing out of troubled waters000 Introduction000 Nature and characteristics of a service000 lDefining services and categories of service mix -- Pricing -- Communicating customer value: integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships -- Managing marketing channels -- The global marketplace. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
55.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business and Management. |
| Source of heading or term |
ukslc |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 9 (RLIN) |
14638 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9780273720645">http://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9780273720645</a> |
| Link text |
Link to the COMPANION WEBSITE for this publication. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Send a message to library staff if access to this online resource is unavailable. |
| Uniform Resource Identifier |
<a href="mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable">mailto:libdesk@itcarlow.ie?subject=Resource%20unavailable</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10420290 |
| b |
wwgen |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
121130 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |