Principles of marketing / Philip Kotler ... [et al.].
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0273711563
- 9780273711568
- 9780273711568:
- 658.8
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 71559 |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
CW011, CW012, CW015, CW088, CW100, CW101, CW122, CW707, CW738, CW818, CW906, CW018, CW916, CW948
Marketing -- Sustainable marketing: marketing ethics and social responsibility -- Strategic marketing -- The marketing environment -- Consumer markets -- Business-to-business marketing -- Marketing research -- Relationship marketing -- Segmentation and positioning -- Competitive strategy -- Product and branding strategy -- New-product development and product life-cycle strategies -- Marketing services000 Previewing the concepts000 Prelude case Stena Line: sailing out of troubled waters000 Introduction000 Nature and characteristics of a service000 lDefining services and categories of service mix -- Pricing -- Communicating customer value: integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing: building direct customer relationships -- Managing marketing channels -- The global marketplace.
55.00