MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03311pam a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9371115 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201215150651.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
830228s1984 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
83004324 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534009719 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780534009717 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
TIZA |
| Local codes |
20626 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing : |
| Remainder of title |
planning, implementation, and control / |
| Statement of responsibility, etc. |
Barton A. Weitz [ed.], Robin Wensley [ed.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Kent Pub. Co., |
| Date of publication, distribution, etc. |
c1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 500 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
Kent series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 #0 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
[Articles] |
| Title |
Customer-oriented approaches to identifying product- markets / George S. Day, Allan D. Shocker & Rajendra K. Srivastava -- |
| -- |
How competitive forces shape strategy / Michael E. Porter -- |
| -- |
Competitor analysis: the missing link in strategy / William E. Rothschild -- |
| -- |
Defining corporate strengths and weaknesses / Howard H. Stevenson -- |
| -- |
Marketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- |
| -- |
The marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- |
| -- |
An application of the capital asset pricing model to divisional required returns / James C. Van Horne |
| -- |
A fundamental approach to strategy development / Barry Hedley -- |
| -- |
Limits of the learning curve / William J. Abernathy and Kenneth Wayne -- |
| -- |
The product life cycle : a key to strategic marketing planning / John E. Smallwood -- |
| -- |
Forget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- |
| -- |
Planning for profit / Bradley T. Gale -- |
| -- |
PIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- |
| -- |
Strategy and the 'business portfolio' / Barry Hedley -- |
| -- |
Diagnosing the product portfolio / George S. Day -- |
| -- |
The directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- |
| -- |
Strategic marketing: betas, boxes or basics / Robin Wensley -- |
| -- |
Strategy formulation in complex organizations / Richard F. Vancil -- |
| -- |
Strategic market analysis and definition: an integrated approach / George S. Day -- |
| -- |
The reality gap in strategic planning / Ronald N. Paul, Neil B. Donovan and James W. Taylor -- |
| -- |
Strategic goals: processes and politics / James Brian Quinn -- |
| -- |
Strategic windows / Derek F. Abell -- |
| -- |
Strategies for low market share businesses / R. G. Hamermesh, M. J. Anderson, Jr., and J. E. Harris -- |
| -- |
Harvesting strategies for weak products / Philip Kotler -- |
| -- |
SBU's: hot new topic in the management of diversivication / William K. Hall -- |
| -- |
Wanted: a manager to fit each strategy / Business Week -- |
| -- |
A strategic framework for marketing control / James M. Hulbert and Norman E. Toy -- |
| -- |
Strategic responses to technological threats / Arnold C. Cooper and Dan Schendel -- |
| -- |
The malaise of strategic planning / J. Quincy Hunsicker -- |
| -- |
The anatomy of strategic thinking / J. Roger Morrison and James G. Lee. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
21.49 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
38504 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 9 (RLIN) |
38505 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weitz, Barton A. |
| 9 (RLIN) |
16640 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wensley, Robin, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
18346 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
|---|
| a |
MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10043627 |
| b |
multi |
| c |
- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
2 |
| Cataloger's initials, CIN (RLIN) |
010425 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
- |
| -- |
0 |