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Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].

Contributor(s): Material type: TextTextSeries: Kent series in marketingPublication details: Boston, Mass. : Kent Pub. Co., c1984.Description: x, 500 p. : ill. ; 25 cmISBN:
  • 0534009719
  • 9780534009717
Subject(s): DDC classification:
  • 658.802
Contents:
Customer-oriented approaches to identifying product- markets / George S. Day, Allan D. Shocker & Rajendra K. Srivastava -- How competitive forces shape strategy / Michael E. Porter -- Competitor analysis: the missing link in strategy / William E. Rothschild -- Defining corporate strengths and weaknesses / Howard H. Stevenson -- Marketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- The marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- An application of the capital asset pricing model to divisional required returns / James C. Van Horne A fundamental approach to strategy development / Barry Hedley -- Limits of the learning curve / William J. Abernathy and Kenneth Wayne -- The product life cycle : a key to strategic marketing planning / John E. Smallwood -- Forget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- Planning for profit / Bradley T. Gale -- PIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- Strategy and the 'business portfolio' / Barry Hedley -- Diagnosing the product portfolio / George S. Day -- The directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- Strategic marketing: betas, boxes or basics / Robin Wensley -- Strategy formulation in complex organizations / Richard F. Vancil -- Strategic market analysis and definition: an integrated approach / George S. Day -- The reality gap in strategic planning / Ronald N. Paul, Neil B. Donovan and James W. Taylor -- Strategic goals: processes and politics / James Brian Quinn -- Strategic windows / Derek F. Abell -- Strategies for low market share businesses / R. G. Hamermesh, M. J. Anderson, Jr., and J. E. Harris -- Harvesting strategies for weak products / Philip Kotler -- SBU's: hot new topic in the management of diversivication / William K. Hall -- Wanted: a manager to fit each strategy / Business Week -- A strategic framework for marketing control / James M. Hulbert and Norman E. Toy -- Strategic responses to technological threats / Arnold C. Cooper and Dan Schendel -- The malaise of strategic planning / J. Quincy Hunsicker -- The anatomy of strategic thinking / J. Roger Morrison and James G. Lee.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.802 (Browse shelf(Opens below)) 1 Available 64154

Includes bibliographical references and index.

[Articles] Customer-oriented approaches to identifying product- markets / George S. Day, Allan D. Shocker & Rajendra K. Srivastava -- How competitive forces shape strategy / Michael E. Porter -- Competitor analysis: the missing link in strategy / William E. Rothschild -- Defining corporate strengths and weaknesses / Howard H. Stevenson -- Marketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- The marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- An application of the capital asset pricing model to divisional required returns / James C. Van Horne A fundamental approach to strategy development / Barry Hedley -- Limits of the learning curve / William J. Abernathy and Kenneth Wayne -- The product life cycle : a key to strategic marketing planning / John E. Smallwood -- Forget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- Planning for profit / Bradley T. Gale -- PIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- Strategy and the 'business portfolio' / Barry Hedley -- Diagnosing the product portfolio / George S. Day -- The directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- Strategic marketing: betas, boxes or basics / Robin Wensley -- Strategy formulation in complex organizations / Richard F. Vancil -- Strategic market analysis and definition: an integrated approach / George S. Day -- The reality gap in strategic planning / Ronald N. Paul, Neil B. Donovan and James W. Taylor -- Strategic goals: processes and politics / James Brian Quinn -- Strategic windows / Derek F. Abell -- Strategies for low market share businesses / R. G. Hamermesh, M. J. Anderson, Jr., and J. E. Harris -- Harvesting strategies for weak products / Philip Kotler -- SBU's: hot new topic in the management of diversivication / William K. Hall -- Wanted: a manager to fit each strategy / Business Week -- A strategic framework for marketing control / James M. Hulbert and Norman E. Toy -- Strategic responses to technological threats / Arnold C. Cooper and Dan Schendel -- The malaise of strategic planning / J. Quincy Hunsicker -- The anatomy of strategic thinking / J. Roger Morrison and James G. Lee.

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