Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].
Material type: TextSeries: Kent series in marketingPublication details: Boston, Mass. : Kent Pub. Co., c1984.Description: x, 500 p. : ill. ; 25 cmISBN:- 0534009719
- 9780534009717
- 658.802
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 64154 |
Includes bibliographical references and index.
[Articles] Customer-oriented approaches to identifying product- markets / George S. Day, Allan D. Shocker & Rajendra K. Srivastava -- How competitive forces shape strategy / Michael E. Porter -- Competitor analysis: the missing link in strategy / William E. Rothschild -- Defining corporate strengths and weaknesses / Howard H. Stevenson -- Marketing cost analysis: a modularized contribution approach / Patrick M. Dunne and Harry I. Wolk -- The marketing audit comes of age / Philip Kotler, William Gregor and William Rodgers -- An application of the capital asset pricing model to divisional required returns / James C. Van Horne A fundamental approach to strategy development / Barry Hedley -- Limits of the learning curve / William J. Abernathy and Kenneth Wayne -- The product life cycle : a key to strategic marketing planning / John E. Smallwood -- Forget the product life cycle concept / Nariman K. Dhalla and Sonia Yuspeh -- Planning for profit / Bradley T. Gale -- PIMS: a reexamination / Carl R. Anderson and Frank T. Paine -- Strategy and the 'business portfolio' / Barry Hedley -- Diagnosing the product portfolio / George S. Day -- The directional policy matrix - tool for strategic planning / S. J. Q. Robinson, R. E. Hichens and D. P. Wade -- Strategic marketing: betas, boxes or basics / Robin Wensley -- Strategy formulation in complex organizations / Richard F. Vancil -- Strategic market analysis and definition: an integrated approach / George S. Day -- The reality gap in strategic planning / Ronald N. Paul, Neil B. Donovan and James W. Taylor -- Strategic goals: processes and politics / James Brian Quinn -- Strategic windows / Derek F. Abell -- Strategies for low market share businesses / R. G. Hamermesh, M. J. Anderson, Jr., and J. E. Harris -- Harvesting strategies for weak products / Philip Kotler -- SBU's: hot new topic in the management of diversivication / William K. Hall -- Wanted: a manager to fit each strategy / Business Week -- A strategic framework for marketing control / James M. Hulbert and Norman E. Toy -- Strategic responses to technological threats / Arnold C. Cooper and Dan Schendel -- The malaise of strategic planning / J. Quincy Hunsicker -- The anatomy of strategic thinking / J. Roger Morrison and James G. Lee.
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