MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01652cam a2200361 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140730s1998 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
97025315 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471180343 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471180340 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471180340 |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KJS |
| Source |
thema |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNS |
| Source |
thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing / |
| Statement of responsibility, etc. |
David L. Kurtz, Kenneth E. Clow. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
J. Wiley & Sons, |
| Date of publication, distribution, etc. |
c1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 570 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. ; |
| Accompanying material |
pbk. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to services marketing -- purchase process for services -- consumer expectations of services -- service quality -- operations -- people -- service environment -- pricing -- distribution -- competitive marketing strategies -- managing demand, and productivity -- customer retention -- an integrated communications programme. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| a |
25.00 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Service industries |
| General subdivision |
Marketing |
| 9 (RLIN) |
8960 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer services. |
| 9 (RLIN) |
2749 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & marketing |
| Source of heading or term |
thema |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality & service industries |
| Source of heading or term |
thema |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
View Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/bios/wiley044/97025315.html">http://catdir.loc.gov/catdir/bios/wiley044/97025315.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
View Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/description/wiley037/97025315.html">http://catdir.loc.gov/catdir/description/wiley037/97025315.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
View Table of Contents |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/onix04/97025315.html">http://catdir.loc.gov/catdir/toc/onix04/97025315.html</a> |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
160808 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10457094 |
| b |
wgen |
| c |
g |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
140730 |
| First Date, FD (RLIN) |
m |
| Local |
a |
| -- |
g |
| -- |
0 |