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Services marketing / David L. Kurtz, Kenneth E. Clow.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : J. Wiley & Sons, c1998.Description: xxii, 570 p. : ill. ; 25 cm. ; pbkISBN:
  • 0471180343 (cloth : alk. paper)
  • 9780471180340 (cloth : alk. paper)
  • 9780471180340
Subject(s): DDC classification:
  • 658.8
Online resources:
Partial contents:
Introduction to services marketing -- purchase process for services -- consumer expectations of services -- service quality -- operations -- people -- service environment -- pricing -- distribution -- competitive marketing strategies -- managing demand, and productivity -- customer retention -- an integrated communications programme.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.8 (Browse shelf(Opens below)) 1 Available 75198

Includes bibliographical references and index.

Introduction to services marketing -- purchase process for services -- consumer expectations of services -- service quality -- operations -- people -- service environment -- pricing -- distribution -- competitive marketing strategies -- managing demand, and productivity -- customer retention -- an integrated communications programme.

25.00

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