The management of marketing / (Record no. 4474)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01037nam a2200385u 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0003348560 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201215150701.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 810317s1980 enka || 001 ||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780566021916 : |
| Terms of availability | £15.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0566021919 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 5793624 |
| b | KKUA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Transcribing agency | Uk |
| Modifying agency | StDuBDSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TIZA |
| Local codes | 15172 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJMV7 |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wilson, M. T. |
| Fuller form of name | (Mike T.) |
| 9 (RLIN) | 18985 |
| 245 14 - TITLE STATEMENT | |
| Title | The management of marketing / |
| Statement of responsibility, etc. | Mike Wilson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Farnborough, Hants. : |
| Name of publisher, distributor, etc. | Gower, |
| Date of publication, distribution, etc. | c1980. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 8012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,141p. : |
| Other physical details | ill. ; |
| Dimensions | 31cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: p. 137-138. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 20.54 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 38684 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 5381 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing management |
| Source of heading or term | thema |
| 9 (RLIN) | 38685 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 160222 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10045004 |
| b | multi |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 2 |
| Cataloger's initials, CIN (RLIN) | 010425 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | Store - Ask Library Staff | 15/05/2001 | 26.08 | 658.8 | 15172 | 03/07/2017 | 1 | 26.08 | 03/07/2017 | General Lending |