gogo

Foundations of marketing / (Record no. 46063)

MARC details
000 -LEADER
fixed length control field 01708nam a2200445 i 4500
001 - CONTROL NUMBER
control field BDZ0025848668
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201209145548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150616s2017 maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015944168
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305405769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1305405765
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC)2015944168
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Modifying agency StDuBDSZ
Description conventions rda
Transcribing agency DLC
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Item number .P6584 2017
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJS
Source thema
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
9 (RLIN) 15218
245 10 - TITLE STATEMENT
Title Foundations of marketing /
Statement of responsibility, etc. William M. Pride, O.C. Ferrell.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA :
Name of publisher, distributor, etc. Cengage Learning,
Date of publication, distribution, etc. [2017]
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details illustrations ;
Dimensions 28 cm
336 ## - CONTENT TYPE
Content type code txt
337 ## - MEDIA TYPE
Media type code n
338 ## - CARRIER TYPE
Carrier type code nc
500 ## - GENERAL NOTE
General note CW906, CW908, CW916
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
590 ## - LOCAL NOTE (RLIN)
a 77.11
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
9 (RLIN) 17463
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a>
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170508
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10481941
b cgen
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 160829
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 77.11 4 3 658.8 80688 08/05/2018 14/03/2018 1 77.11 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 77.11 2   658.8 80689 05/11/2018 25/10/2018 1 77.11 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 77.11 5 2 658.8 80690 25/02/2020 11/02/2020 1 77.11 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 77.11 4 4 658.8 80691 26/03/2019 19/03/2019 1 77.11 03/07/2017 General Lending
    Dewey Decimal Classification     Carlow Campus Library Carlow Campus Library General Lending 29/08/2016 77.11 4 5 658.8 80692 04/12/2018 08/11/2018 1 77.11 03/07/2017 General Lending

Powered by Koha