MARC details
000 -LEADER |
fixed length control field |
01708nam a2200445 i 4500 |
001 - CONTROL NUMBER |
control field |
BDZ0025848668 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
StDuBDS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201209145548.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150616s2017 maua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2015944168 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781305405769 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1305405765 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC)2015944168 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Modifying agency |
StDuBDSZ |
Description conventions |
rda |
Transcribing agency |
DLC |
050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
Item number |
.P6584 2017 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
KJS |
Source |
thema |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pride, William M. |
9 (RLIN) |
15218 |
245 10 - TITLE STATEMENT |
Title |
Foundations of marketing / |
Statement of responsibility, etc. |
William M. Pride, O.C. Ferrell. |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, MA : |
Name of publisher, distributor, etc. |
Cengage Learning, |
Date of publication, distribution, etc. |
[2017] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 volume (various pagings) : |
Other physical details |
illustrations ; |
Dimensions |
28 cm |
336 ## - CONTENT TYPE |
Content type code |
txt |
337 ## - MEDIA TYPE |
Media type code |
n |
338 ## - CARRIER TYPE |
Carrier type code |
nc |
500 ## - GENERAL NOTE |
General note |
CW906, CW908, CW916 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions. |
590 ## - LOCAL NOTE (RLIN) |
a |
77.11 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales & marketing |
Source of heading or term |
thema |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O. C. |
9 (RLIN) |
17463 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a> |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
<a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a> |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
170508 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10481941 |
b |
cgen |
c |
- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Suppress in OPAC |
0 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
0 |
Cataloger's initials, CIN (RLIN) |
160829 |
First Date, FD (RLIN) |
m |
Local |
a |
-- |
- |
-- |
0 |