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Foundations of marketing / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston, MA : Cengage Learning, [2017]Edition: Seventh editionDescription: 1 volume (various pagings) : illustrations ; 28 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9781305405769
  • 1305405765
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • .P6584 2017
Online resources:
Contents:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 80688
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 80689
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 80690
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 80691
General Lending Carlow Campus Library General Lending 658.8 (Browse shelf(Opens below)) 1 Available 80692

CW906, CW908, CW916

Includes bibliographical references and indexes.

Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.

77.11

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