Foundations of marketing / William M. Pride, O.C. Ferrell.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781305405769
- 1305405765
- 658.8
- .P6584 2017
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 80688 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 80689 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 80690 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 80691 | |
General Lending | Carlow Campus Library General Lending | 658.8 (Browse shelf(Opens below)) | 1 | Available | 80692 |
CW906, CW908, CW916
Includes bibliographical references and indexes.
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
77.11