Cases in marketing techniques. (Record no. 6725)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00788cam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17983729 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201215150935.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 890323s1988 enk 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1853960330 (pbk) : |
| Terms of availability | £12.95 : CIP confirmed |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781853960338: |
| Terms of availability | £12.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | TIZA |
| Local codes | 22936 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KJS |
| Source | thema |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | West, Alan, |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 22357 |
| 245 10 - TITLE STATEMENT | |
| Title | Cases in marketing techniques. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Paul Chapman, |
| Date of publication, distribution, etc. | 1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [256] p. |
| 590 ## - LOCAL NOTE (RLIN) | |
| a | 15.48 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 42359 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales & marketing |
| Source of heading or term | thema |
| 9 (RLIN) | 42360 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing |
| -- | Techniques |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 150908 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | MARS |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10067772 |
| b | cstor |
| c | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 1 |
| Cataloger's initials, CIN (RLIN) | 010425 |
| First Date, FD (RLIN) | m |
| Local | a |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Carlow Campus Library | Carlow Campus Library | Store - Ask Library Staff | 15/05/2001 | 19.66 | 1 | 658.8 | 22936 | 03/07/2017 | 1 | 19.66 | 03/07/2017 | General Lending |