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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By:

Keller, Kevin Lane, 1956-

Material type: Text

Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN:

0131201158
9780131201156 :

Subject(s):

DDC classification:

658.827

Holdings ( 4 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	658.827 (Browse shelf(Opens below))	1	Available		30517
General Lending	Carlow Campus Library General Lending	658.827 (Browse shelf(Opens below))	1	Available		30518
General Lending	Carlow Campus Library General Lending	658.827 (Browse shelf(Opens below))	1	Available		30519
General Lending	Wexford Campus Library Wexford General Lending	658.827 (Browse shelf(Opens below))	1	Available		78187

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Includes bibliographical references and index.

35.99

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