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The IBM way : insights into the world's most successful marketing organization / F.G. "Buck" Rodgers, with Robert L. Shook.

By:

Rodgers, F. G. (Francis G.)

Contributor(s):

Shook, Robert L, 1938-

Material type: Text

Text

TextPublication details: New York : Harper & Row, c1986.Edition: 1st edDescription: xiv, 235 p. ; 25 cmISBN:

0060155221 :
9780060155223 :

Subject(s):

DDC classification:

338.761004

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library General Lending	338.761004 (Browse shelf(Opens below))	1	Available		20140

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Previous	338.70973 Forbes greatest business stories of all time /	338.7409417 How to form a limited company : complete with copy forms, example memorandum and articles of association, example registers, agenda for first meeting of directors ... everything you need! /	338.76 The Kerry way : the history of Kerry Group, 1972-2000 /	338.761004 The IBM way : insights into the world's most successful marketing organization /	338.761004 Under the radar : how Red Hat changed the software business-- and took Microsoft by surprise /	338.761004 Infinite loop: how the world's most insanely great computer company went insane /	338.761004 The IBM way : insights into the world's most successful marketing organization /	Next

Includes index.

15.51

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