Promotional management / Norman Govoni, Robert Eng and Morton Galper.

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Material type: Text

TextSeries: Prentice-Hall International editionsPublication details: New Jersey : Prentice Hall, 1986.Edition: International edDescription: xiii,578p. : ill. ; 23cm. ; pbkISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	Carlow Campus Library General Lending	658.82 (Browse shelf(Opens below))	1	Available	28452
General Lending	Carlow Campus Library Store - Ask Library Staff	658.82 (Browse shelf(Opens below))	1	Available	23459
General Lending	Wexford Campus Library Store - Ask Library Staff	658.82 (Browse shelf(Opens below))	1	Available	48026

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Previous	658.812 Voice of the customer : capture and analysis /	658.816 Pricing for results : how to set priceshow to present priceshow to discount prices*how to negotiate prices /	658.82 The manual of sales promotion /	658.82 Promotional management /	658.823 Graphis packaging 6 : an international compilation of package design = ein internationaler Überblick Über die Packungsgestaltung = un répertoire international des formes d'emballage /	658.823 Packaging 3 = Packungen 3 = Emballages 3 : an international survey of package design ... /	658.823 The marketer's guide to successful package design /	Next

Includes bibliography and index.

20.00