Strategic marketing problems : cases and comments / Roger A. Kerin and Robert A. Peterson.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0130276618
- 9780130276612
- 658.802
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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General Lending | Carlow Campus Library General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 72918 | |
General Lending | Wexford Campus Library Store - Ask Library Staff | 658.802 (Browse shelf(Opens below)) | 1 | Available | 48016 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | 1 | Available | 43386 |
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Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Interactive marketing and electronic commerce -- Marketing strategy reformulation: the control process -- Comprehensive marketing programs.
Previous ed.: London: Prentice Hall International, 1998.
125.00