Marketing research : an applied approach / Naresh Malhotra, David Birks.
Material type:
TextSeries: Prentice Hall international editionsPublication details: Harlow : Financial Times Prentice Hall, 2000.Edition: European edDescription: xvi, 731p. : ill., facsims., map, ports. ; 27 cmISBN: - 9780139229640:
- 0139229647
- 658.83
- .M29 2000
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Wexford General Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 48116 | |
| General Lending | Wicklow Campus Library Wicklow County Campus Lending | 658.83 (Browse shelf(Opens below)) | 1 | Available | 62472 |
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CW838
CD-ROM in pocket.
Accompanied by : Instructor's manual and Powerpoint slides CD-ROM.
CW037
CW018
Includes bibliographical references and index.
Original 3rd ed. entitled : Marketing research : an applied orientation Naresh K. Malhotra
40.00