Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall.

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Material type: Text

TextPublication details: Basingstoke : Macmillan Business, 1995.Description: xvii, 271 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	658.802 (Browse shelf(Opens below))	1	Available		48131

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Previous	658.802 Marketing strategy and competitive positioning.	658.802 Strategic marketing problems : cases and comments /	658.802 Marketing communications /	658.802 Market segmentation : a step-by-step approach to creating profitable market segments /	658.802 Market driven strategy : processes for creating value /	658.802 Marketing management and information technology /	658.802 Strategic marketing : planning and control /	Next

CW016

CW093, CW095

CW018

Includes index.

20.00