Strategic marketing : planning and control / Graeme Drummond, John Ensor.

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Material type: Text

TextSeries: Marketing series (London, England). StudentPublication details: Oxford : Butterworth-Heinemann, 1999.Description: xiii, 176p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Wexford General Lending	658.802 (Browse shelf(Opens below))	1	Available		48120

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"Student"--Cover.

"Published in association with The Chartered Institute of Marketing."

Includes bibliographical references and index.

30.00