Services marketing management / Peter Mudie and Angela Pirrie.

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2006.Edition: 3rd edDescription: xii, 267 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	50904
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	50905
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	50906
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	50907
General Lending	Carlow Campus Library General Lending	658.8 (Browse shelf(Opens below))	1	Available	50908

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Revised edition of The Management and Marketing of Services, 1993.

CW127

CW828

CW958

Includes bibliographical references and index.

33.12