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International strategic marketing : a European perspective / Marilyn A. Stone and J. B. McCall.

By:

Stone, Marilyn A

Contributor(s):

McCall, J. B

Material type: Text

Text

TextPublication details: London : Routledge, 2004.Description: xx, 262 p. : ill. ; 25 cmISBN:

9780415314169:
9780415314176:
041531416X

Subject(s):

DDC classification:

658.802

Online resources:

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.802 (Browse shelf(Opens below))	1	Available		53903

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Previous	658.802 Marketing communications : frameworks, theories and applications.	658.802 Marketing communications : contexts, strategies and applications /	658.802 Marketing strategy and plans /	658.802 International strategic marketing : a European perspective /	658.804 Organizational buying behavior	658.809417 Irish marketing review 1995 : issues, developments, research & practice in marketing /	658.809417 Irish marketing review : an international journal of research and practice : compendium [of] Volumes 1-5 /	Next

Formerly CIP. Ukk

Includes bibliographical references and index.

35.74

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