Exploring corporate strategy : text and cases.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, 2008.Edition: 8th ed. / Gerry Johnson, Kevan Scholes, Richard WhittingtonDescription: xxxvi, 878 p. : col. ill. ; 27 cm. ; pbkISBN: - 140588732X
- 9780273711926
- 0273731564
- 027371192X
- Exploring strategy: text and cases
- 658.4012
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Previous ed.: 2006.
CW018, CW918
Includes bibliographical references and index.
Introducing Strategy -- Commentary: The Strategy Lenses.
[Part I: THE STRATEGIC POSITION] Introduction to Part I -- The Environment -- Strategic Capability -- Strategic Purpose -- Culture and Strategy -- Commentary on Part 1: The Strategic Position.
[Part II: STRATEGIC CHOICES] Introduction to Part II -- Business-level strategy -- Directions and Corporate - Level Strategy -- International Strategy -- Innovation and Entrepreneurship -- Strategy Method and Evaluation -- Commentary on Part II: The Strategic Choices
[Part III: STRATEGY IN ACTION] Introduction to Part III -- Strategy Development Processes -- Organising for success -- Resourcing Strategies -- Managing Strategic Change -- The Practice of Strategy -- Commentary on Part III: Strategy in Action.
74.95