International marketing : a global perspective / Lee D. Dahringer, Hans Mühlbacher.

By:

Contributor(s):

Material type: Text

TextPublication details: Reading, Mass. : Addison-Wesley, c1991.Description: xxvi, 677 p., [4] p. of plates : ill. (some col.), maps ; 24 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Wexford Campus Library Store - Ask Library Staff	658.848 (Browse shelf(Opens below))	1	Available		58060

Previous								Next
Previous	658.848 Global marketing management /	658.848 International marketing strategy /	658.848 International marketing strategy, 2002-2003 /	658.848 International marketing : a global perspective /	658.848 International marketing /	659.2 Corporate reputation and competitiveness /	690 Internal components /	Next

Includes bibliographical references and indexes.