Sponsorship works : a brand marketer's casebook / [edited by Ardi Kolah]

Contributor(s):

Material type: Text

TextPublication details: London : SportBusiness group, 2007.Edition: [5th ed.]Description: xxiii, 284 p. : ill. ; 26 cm. ; pbkISBN:

Subject(s):

DDC classification:

Contents:

Introduction -- Best practice research -- Access -- Brand building -- Commercial -- Epilogue.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Short Loan Collection	Carlow Campus Library Short Loan Collection	659.19796 (Browse shelf(Opens below))	1	Available		60983

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"In association with World Advertising Research Centre, European Sponsorship Association".

CW838

CW907

CW927

Introduction -- Best practice research -- Access -- Brand building -- Commercial -- Epilogue.

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