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E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN:
  • 9780273719601:
  • 9780273719601 (pbk. : alk. paper)
  • 0273719602 (pbk. : alk. paper)
Other title:
  • E-business and e-commerce management
Subject(s): DDC classification:
  • 658.054678
LOC classification:
  • .C472 2009
Online resources:
Contents:
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
Holdings
Item type Current library Call number Status Date due Barcode
General Lending Wexford Campus Library Wexford General Lending 658.054678 (Browse shelf(Opens below)) Available 61770
General Lending Wexford Campus Library Wexford General Lending 658.054678 (Browse shelf(Opens below)) Available 61771

CW018

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

45.41

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