The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.
Material type:
TextPublication details: Chicago, [Ill.] ; London : University of Chicago Press, 1998.Description: xii, 287p., [19]p. of plates : ill., facsims. ; 23 cmISBN: - 9780226260129:
- 0226260127 (paperback)
- Subculture -- United States
- Consumer behavior -- United States -- History -- 20th century
- Advertising and youth -- United States -- History -- 20th century
- Marketing -- United States -- History -- 20th century
- Consumption (Economics) -- United States -- History -- 20th century
- Advertising -- United States -- History -- 20th century
- Counterculture -- United States
- Consumer behavior -- United States
- Nineteen sixties
- Industry
- Cultural studies
- Social & cultural history
- Anthropology
- Consumerism
- Media, entertainment, information & communication industries
- c 1960 to c 1969
- United States -- Social life and customs -- 1945-1970
- United States -- Social conditions -- 1960-1980
- United States -- Social conditions -- 1980-
- 381.3
- .F72 1998
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| General Lending | Wexford Campus Library Store - Ask Library Staff | 381.3 (Browse shelf(Opens below)) | Available | 62403 | |
| General Lending | Wexford Campus Library Wexford General Lending | 381.3 (Browse shelf(Opens below)) | Available | 62404 |
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CW027
Includes bibliographical references and index.
A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s -- Buttoned Down: High Modernism on Madison Avenue -- Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society -- Three Rebels: Advertising Narratives of the Sixties -- "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All -- Think Young: Youth Culture and Creativity -- The Varieties of Hip: Advertisements of the 1960s -- Carnival and Cola: Hip versus Square in the Cola Wars -- Fashion and Flexibility -- Hip and Obsolescence -- Hip as Official Capitalist Style
15.46