Offensive marketing : or, How to make your competitors followers / Hugh Davidson.

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Material type: Text

TextSeries: Penguin business libraryPublication details: Harmondsworth : Penguin, 1987.Edition: 2nd edDescription: 415 p. : ill. ; 20 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
General Lending	Carlow Campus Library Store - Ask Library Staff	658.8 (Browse shelf(Opens below))	1	Available		21902

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Previous	658.8 Multinational marketing management /	658.8 Industrial marketing strategy /	658.8 Marketing : concepts and applications /	658.8 Offensive marketing : or, How to make your competitors followers /	658.8 The Marketing book /	658.8 International marketing management /	658.8 Mastering marketing /	Next

Previous ed.: i.e., rev. and updated ed .. 1975.

Includes index.

Bibliography: p. 395-396.

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