Design-driven innovation : changing the rules of competition by radically innovating what things mean / Roberto Verganti.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, c2009.Description: xv, 272 p. : ill. ; 25 cm. ; casedISBN: - 1422124827
- 9781422124826
- 9781422124826:
- 745.2
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| General Lending | Carlow Campus Library General Lending | 745.2 (Browse shelf(Opens below)) | 1 | Available | 65085 |
Browsing Carlow Campus Library shelves, Shelving location: General Lending Close shelf browser (Hides shelf browser)
CW707, CW728
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
34.16