Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0415471184 (pbk.)
- 9780415471183 (pbk.)
- 0415471176
- 9780415471176
- 9780415471183:
- 659.2072
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 659.2072 (Browse shelf(Opens below)) | 1 | Checked out | 29/01/2013 | 68670 |
General Lending | Carlow Campus Library General Lending | 659.2072 (Browse shelf(Opens below)) | 1 | Available | 68671 | |
General Lending | Carlow Campus Library General Lending | 659.2072 (Browse shelf(Opens below)) | 1 | Available | 68672 |
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CW808
Includes bibliographical references and index.
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access to participants -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off.
46.04