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Electronic media : then, now, and later / Norman J. Medoff, Barbara K. Kaye.

By: Contributor(s): Material type: TextTextPublication details: Burlington, MA : Focal Press, c2011.Edition: 2nd edDescription: xi, 306 p. : ill. ; 28 cm. ; pbkISBN:
  • 9780240812564 (pbk.)
  • 0240812565 (pbk.)
  • 9780240812564
Subject(s): DDC classification:
  • 384
Contents:
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.

Includes bibliographical references and index.

Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.

37.18

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