Electronic media : then, now, and later / Norman J. Medoff, Barbara K. Kaye.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780240812564 (pbk.)
- 0240812565 (pbk.)
- 9780240812564
- 384
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
General Lending | Carlow Campus Library General Lending | 384 (Browse shelf(Opens below)) | 1 | Available | 69642 |
Browsing Carlow Campus Library shelves, Shelving location: General Lending Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.
37.18