Competitive success : how branding adds value / John A. Davis.
Material type: TextPublication details: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.Description: xxiv, 397 p. : ill. ; 24 cm. ; pbkISBN:- 9780470998229 (pbk.)
- 0470998229 (pbk.)
- 9780470998229:
- 658.827
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.827 (Browse shelf(Opens below)) | Available | 69813 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.827 (Browse shelf(Opens below)) | Available | 69814 |
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Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.