Marketing communications : a brand narrative approach / Micael Dahlén, Fredrik Lange, Terry Smith.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470319925:
- 9780470319925 (pbk.)
- 0470319925 (pbk.)
- 658.802
- .D34 2010
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | Available | 70840 | |
General Lending | Wexford Campus Library Wexford General Lending | 658.802 (Browse shelf(Opens below)) | Available | 70841 |
Browsing Wexford Campus Library shelves, Shelving location: Wexford General Lending Close shelf browser (Hides shelf browser)
Includes bibliographical references and index.
[Introduction to Marketing Communications] Introduction to Marketing Communications -- How Marketing Communications Works
[Analysis and Planning for Marketing Communications] Analysis of Target Markets -- Marketing Communications Effects and Objectives -- Marketing Communications Strategy and Planning -- Strategic Positioning -- Tactics and Techniques of Positioning
[Implementation and Control of Marketing Communications] Building Brand Equity -- Brand Narrative and Relational Management -- The Marketing Communications Mix -- Advertising Strategy -- Advertising Creativity -- Media Concepts and Media Planning -- Public Relations and Hybrid Marketing Communications -- Sales and Sales Promotion -- Beyond Traditional Marketing Communications -- Evaluating Marketing
62.19