The SAGE handbook of public relations / edited by Robert L. Heath.

Rev. ed. of: Handbook of public relations. c2001.

CW808

Includes bibliographical references and indexes.

[PART 1: Mind, self and society] Public relations in the enactment of civil society / Maureen Taylor -- Strategic management of communication : insights from the contingency theory of strategic conflict management / Augustine Pang, Yan Jin, Glen T. Cameron -- Seeing the forest through the trees : the behavioral, strategic management paradigm in public relations and its future / Jeong-Nam Kim, Lan Ni -- Cursed sisters : public relations and rhetoric / Øyvind Ihlen -- Implications of complexity theory for public relations / David McKie -- Publics and public relations : effecting change / Shirley Leitch, Judy Motion -- Correspondence(s) to reality : a reconstructive approach to public relations / Günter Bentele -- Dialogue as a basis for stakeholder engagement : defining and measuring the core competencies / Nigel M. de Bussy -- "Making it real" : anthropological reflections on public relations, diplomacy, and rhetoric / Jacquie L'Etang -- Social construction and public relations / Katerina Tsetsura -- Public relations and power / Peter M. Smudde, Jeffrey L. Courtright -- Power and public relations : paradoxes and programmatic thoughts / Robert L. Heath, Judy Motion, Shirley Leitch -- "Race" in public relations / Lee Edwards -- Toward an intersectionality theory of public relations / Jennifer Vardeman-Winter, Natalie T.J. Tindall -- Does a public relations scholarship have a place in race? / Damion Waymer -- Feminist scholarship and its contributions to public relations / Brenda J. Wrigley -- Reflective management : seeing the organization as if from outside / Susanne Holmström -- Symmetry and its critics : antecedents, prospects, and implications for symmetry in a postsymmetry era / Robert E. Brown -- Strategy, management, leadership, and public relations / Finn Frandsen, Winni Johansen -- Reputation, communication, and the corporate brand / Peggy Simcic Brønn.

[PART 2: The practice of public relations as change management] Use of research in public relations / Marcia W. DiStaso, Don W. Stacks -- Reputation models, drivers, and measurement / Tom Watson -- Come together : rise and fall of public relations organizations in the 20th century / Julie K. Henderson -- Public relations identity : evolving from academic and practitioner partnerships / Bonita Dostal Neff -- Relationship management projects public relations image : analysis of Living history and Dreams from my father / Gayle M. Pohl -- Activism 2.0 / Michael F. Smith, Denise P. Ferguson -- Activism in the 20th and 21st centuries / Pamela G. Bourland-Davis, William Thompson, F. Erik Brooks -- Public relations practitioners and the leadership challenge / Bruce K. Berger, Juan Meng -- Embedding issue management : from process to policy / Tony Jacques -- Risk communication / Michael J. Palenchar -- Community engagement and risk management / Katherine A. McComas -- Crisis communication : a developing field / W. Timothy Coombs -- Expanding the parameters of crisis communication : from chaos to renewal / Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer -- Red Cross crisis communication in the wake of September 11, 2001 / kimberely A. Schwartz -- Defining the relationship between public relations and marketing : public relations' most important challenge / James G. Hutton -- Being public : publicity as public relations / Kirk Hallahan -- Role of public relations in promoting healthy communities / Jeffrey K. Springston, Ruthann Weaver Lariscy -- Community relations and corporate social responsibility / Robert L. Heath, Lan Ni -- Nature of good in public relations : what should be its normative ethic? / Shannon A. Bowen -- Military spokespeople and democracy : perspectives from two Israeli wars / Margalit Toledano -- Sport public relations / Thomas E. Isaacson -- Investor relations / Alexander V. Laskin -- Public relations media / Kirk Hallahan -- Directions in social media for professionals and scholars / Michael L. Kent.

[PART 3: Public relations as globalicity] Why culture is still essential in discussions about global public relations / Robert I. Wakefield -- Local, national, and global challenges of public relations : a call for an anthropological approach to practicing public relations / Marina Vujnovic, Dean Kruckberg -- Cross national conflict shifting : a transnational crisis perspective in global public relations / Juan-Carlos Molleda -- Globalization and public relations : opportunities for growth and reformulation / Krsihnamurthy Sriramesh -- Reflections and concluding thoughts / Robert L. Heath -- Reflections on the field / Elizabeth L. Toth.