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Share this : the social media handbook for PR professionals / Chartered Institute of Public Relations (CIPR) ; edited by Stephen Waddington.

Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley & Sons, 2012.Description: xiv, 245 p. : ill. ; 24 cm. ; casedISBN:
  • 111840484X
  • 9781118404843
  • 9781118404843:
Subject(s): DDC classification:
  • 659.202854678
Contents:
[PART 1: Changing media, changing PR] Foreword / Jane Wilson -- Introduction / Stephen Waddington -- An introduction to social networks / Katy Howell
[Part 2: Planning] -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael
[Part 3: Networks] -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington
[Part 4: Online media relations] -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo
[Part 5: Monitoring and measurement] -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall
[Part 6: Skills] -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey
[Part 7: Industry change] -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister
[Part 8: The future] -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.

Includes index.

CW808

[PART 1: Changing media, changing PR] Foreword / Jane Wilson -- Introduction / Stephen Waddington -- An introduction to social networks / Katy Howell

[Part 2: Planning] -- Kick-start your social media strategy / Simon Sanders -- What has Google ever done for PR? / Andrew Smith -- Integrating traditional and social media / Helen Nowicka -- Social media guidelines: creating freedom within a framework / Gemma Griffiths -- Open communication: psychology, ethics and etiquette / Becky McMichael

[Part 3: Networks] -- Facebook: a way to engage with your audiences / Robin Wilson -- Twitter: The unstoppable rise of microblogging / Alex Lacey -- LinkedIn: social networking for professionals / Matt Appleby -- Google+: better than Buzz? / Dan Tyte -- The business of blogging / Stephen Waddington

[Part 4: Online media relations] -- Modern media relations and social media newsrooms / Stuart Bruce -- Brands as media / Rob Brown -- The future of broadcast / Russell Goldsmith -- Media relations modernised -- Adam Parker -- Pitching using social media / Julio Romo

[Part 5: Monitoring and measurement] -- Real-time public relations / Philip Sheldrake -- Social media monitoring / Andrew Smith -- Measuring social media / Richard Bagnall

[Part 6: Skills] -- Skilling up for the future / Daljit Bhurji -- The future of PR education / Richard Bailey

[Part 7: Industry change] -- Employee engagement: how social media are changing internal communication / Rachel Miller -- Back to the future for public sector communications / Mark Pack -- Modernising public affairs for the Digital Age / Stuart Bruce -- Social media and the third sector / Simon Collister

[Part 8: The future] -- Here comes Web 3.0 and the Internet of things / Philip Sheldrake.

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